Lean UX & Team Collaboration
Decision making and problem solving in a time crunch
About easyauto123
Perth, Western Australia – July 2019
easyauto123 has begun an organisation-wide program of work to refresh its services and customer experience to allow it to compete effectively in the Australian used car sales market.
Minimum Viable Product (MVP)
The easyauto123 MVP must address the business's three key customer offerings of Buy, Sell and Service and meet the needs of its three key customer segments: First-time Car Buyers, Families, and Tradesman or Small business.
The MVP focuses on delivering core functionality necessary to position easyauto123 as a brand that values price transparency and trust.
To stay competitive in the market, a comprehensive search with filter and sort functionality will be fundamental in the initial MVP release.
The MVP focuses on delivering core functionality necessary to position easyauto123 as a brand that values price transparency and trust.
To stay competitive in the market, a comprehensive search with filter and sort functionality will be fundamental in the initial MVP release.
Roadmap
A "New Normal" for Car Retail in Australia
A successful MVP release will lay foundations for future eCommerce capability unique in the automotive industry:
- 1Customisation of the vehicle and tracking of the delivery
- 2Customer self-service options to manage finance, rewards, renewals and payment
- 3End-to-end car finance applications are also supported increasing the conversion potential of the eCommerce functionality
Design Sprint 1
Lean UX
Synthesizing easyauto123's Benefits, Products and Services Through a Lean UX Process
Working in rapid, iterative cycles similar to Agile development helped to inform the direction of the MVP and ensured team members maintained a shared knowledge of scope and constraints.
- 1Team member early involvementBeing proactive and involving team members in Lean UX related activities helped to define and accelerate how MVP features and functionality were built.
- 2Leadership and communicationLean UX required the team to work closely to define strategy and prioritise work to meet design goals and deadlines.
- 3Quick decisions through instant feedbackIterative team sketching sessions and paper prototyping allowed the team to quickly brainstorm ideas and generate multiple assumptions for how to solve a design problem.
Home – Sketches
Home – Visual Design (WIP)
Search Sort/Filter – Sketches
Search Sort/Filter – Visual Design (WIP)
Vehicle Description – Sketches
Vehicle Description – Visual Design (WIP)
Favourites & Comparision – Sketches
Favourites & Comparision – Visual Design (WIP)
Enquire & Estimate Payments (Lead Nurture) – Sketches
Enquire & Estimate Payments (Lead Nurture) – Visual Design (WIP)
Conclusion
4 Week MVP
By working in a Lean UX design environment, design of the MVP came together over the course of 4 weeks.
The team was able to utilize lean UX methods such as: sketching, rapid prototyping, brand mood boards, and competitive analysis to deliver the end-to-end user experience and visual design (pattern library & brand guidelines).
Currently the team is working together to refine the copy (tone of voice and messaging), photography and iconography prior to launch.
The MVP is currently under development with a soft release scheduled in a few weeks. The initial release will undergo various rounds of usability testing with customers to validate assumptions made during the design and development cycle. Adjustments will be made to the initial release and the insights gained during the first few weeks will populate the existing backlog of work and carry over to future releases.
The team was able to utilize lean UX methods such as: sketching, rapid prototyping, brand mood boards, and competitive analysis to deliver the end-to-end user experience and visual design (pattern library & brand guidelines).
Currently the team is working together to refine the copy (tone of voice and messaging), photography and iconography prior to launch.
The MVP is currently under development with a soft release scheduled in a few weeks. The initial release will undergo various rounds of usability testing with customers to validate assumptions made during the design and development cycle. Adjustments will be made to the initial release and the insights gained during the first few weeks will populate the existing backlog of work and carry over to future releases.